Custom design of a video pixel for o2 Germany's showcase stand at the 2005 CeBIT exhibition in Hanover / Product Design / Project Planning / Supervision of Implementation.
Undulating and sculptural, the screen was formed of 28.000 pixels positioned at the ends of varying lengths of blue plastic tubes. To emphasize the sculptural dimensions it was side-lit by blue LED linear fixtures and suspended via 217 independent ceiling panels (each with its own power supply and data amplification) forming a 1.123 sqm low-resolution screen. The impact when compared to other exhibition stands was undeniably superior.
CLIENT: o2 Germany
ARCHITECT: Schmidhuber Brand Experience GmbH
CREATIVE PARTNER BRAND STRATEGY: Blackspace GmbH