Implementation of the visual concept of the large-scale LED façade of Lamborghini’s new exhibition design. eFour sourced the high-resolution LED used in the façade and customized it to suit the specific requirements of the installation.
Lamborghini’s new exhibition show booth design was first unveiled at the Shanghai Auto Show in early 2011. It features a show-stopping LED cube (using VER’s BR7 LED display technology) that is placed centrally on the booth acting as a stenographic setting for the new cars being showcased. This is unlike any other LED displays as it contains high-resolution LED on both the main stage as well as the side walls. The cube offers viewers on all sides of the booth a visual feast that mirrors the flashy cars. It also features one-of-a-kind custom designed corner units that allow video content to wrap around the corners seamlessly. Using VER’s BR7 with its 7mm pixel pitch and black face LEDs, the display offers viewers an unprecedented visual experience of high-resolution content with rich colour depth.
Technology used: VER BR7 black face LED screen with custom-made seamless corner pieces
CLIENT: Automobili Lamborghini S.p.A
ARCHITECT: Schmidhuber Brand Experience GmbH and KMS TEAM
MEDIA PLANNING: In Scena